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OUR MISSION

We offer the best timely solutions for your lighting and solar power needs at the fairest running costs and giving you by far the best return on investment.

OUR VISION – See the Light & Light up the World

To give everyone access to sufficient light and power, and therefore create a safe and pleasant environment to live in, to raise our children and to follow our professional dreams.

By bringing sustainable, energy efficient & highly cost-effective lighting and power solutions to every community.

cools

About Us - Our Elevator Pitch

Hitech Lighting World Corporation offers smart & digital quality long-term lighting and power solutions together with our selected partners & distributors.

Our global products and world class after-sales-service for all industries have been offered since 2006 and are known to be Simply Superior.

We offer internationally certified, recognized and accepted commercial solutions for local government units, distributors and private companies.

We provide specialized lighting for roads, bridges, tunnels, ports, industrial areas, oil, gas, mining, large sports areas, decorative needs and illumination projects as well as solar power and hybrid power solutions for residential, commercial and industrial applications.

We are an exclusive distributor for Schréder International, HL Lighting, TAL and Allspark Power.

Together with Schréder, HL Lighting and TAL we offer you more than 120 years of combined lighting experience to help you make the right decisions and get you the best solutions for your lighting needs. With our partner Allspark Power, we combine 30 years of knowledge in the power providing industry.

Straight from the Heart

As CEO of "Straight from the Heart" I, Marc Cools, a Belgian National, came to the Philippines for the first time in 2003. At the time our company was active in the music industry for large entertainment contracts in the Philippines and China.

In 2004 I was asked at a conference in Manila whether I knew a thing or two about street lighting and whether I could help Cebu City providing quality luminaires. After a visit to Cebu and listening to the concerns I arranged a visit to Schréder in Belgium for the potential buyer. In 2005 about 500 units of street lights were bought by Cebu City. Seeing the potential for quality professional lighting business in The Philippines, appreciating the living conditions and looking for a new challenge I decided to give the lighting business a chance and established Hitech Lighting World Corporation (HLWC).

In 2010, my son, Fabrice Cools, joined the company to run the project management needs for the company and expand on the business.

In 2016 Fabrice became the Chief Operating Officer (COO) and the market was expanded into Luzon and Mindanao with the addition of 2 General Managers. Today the Hitech Lighting team consists of both local and foreign enthusiasts who all have the same vision to become the number 1 professional lighting company in the Philippines.

After 11 years of growth in 2018, I handed over the wheel to Fabrice. He is now the Chief Executive Officer with a fresh perspective on the lighting industry and the company. I remain active as chairman of the board to give advice where needed. The combined knowledge and drive of myself and my son, will ensure we will live and breathe our vision and mission.

Fabrice Cools: "With the team that we have right now, everything is possible for HLWC. We will continue to better ourselves, for us to serve our customers and partners in the best way possible, we will grow as a team, as a family."

Marc Cools: "No matter what happens, quality will always prevail. Therefore, we continue to work with our partners to provide the right lighting for every need and be the number one lighting expert in the Philippines."